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Our Brand. Our Ascent.

Ascent Begins Here.

Our Brand

The David Eccles School of Business brand defines and communicates who we are, what makes us distinctive, and how we tell our story with clarity and confidence. It brings together our positioning, value proposition, key differentiators, and visual identity into a unified framework that guides how we represent the Eccles School and share our story across audiences and channels.

This site serves as the source of truth for our messaging and identity standards. Together, these elements ensure we communicate with clarity, consistency, and pride—elevating our reputation and continuing our ascent.

University of Utah Brand Alignment
The David Eccles School of Business operates within the University of Utah's brand framework. Our positioning, visual identity, and messaging standards are aligned with and extend the University's broader brand strategy.