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Positioning

Our brand positioning statement defines who we are, what we stand for, what sets us apart, and how we want to be perceived within our community and throughout the world. This positioning articulates how we achieve our strategic priorities of driving student success, creating societal impact, and building an enduring legacy. It helps us differentiate ourselves in a competitive landscape and strengthen the emotional and intellectual connection people have with our school. It ensures that every message we share aligns with the University of Utah’s brand positioning and messaging and reflects the David Eccles School of Business mission, values, and bold vision for the future.

Who We Are

The David Eccles School of Business is the flagship business school in Utah and is on the ascent to be among the leading business schools in the nation. Our top priority is student success. We are committed to helping every student seek and reach their peak academically, personally, and professionally. We drive student success by combining academic excellence with hands-on, immersive learning to ensure our students don’t just earn a degree or learn business—they live the experience. Our nationally recognized faculty foster an engaging learning environment rooted in cutting-edge research with practical application. Our renowned centers and institutes provide experiential learning opportunities that address real-world challenges. As part of the rapidly rising University of Utah and shaped by the unmatched lifestyle, resources, and opportunity of our Mountain West location, the Eccles School provides a dynamic setting for academic, professional, and personal discovery. Students do more than prepare for business. They live it.

We create societal impact across Utah, the Mountain West, and beyond through groundbreaking research, strong industry partnerships, innovative programs, and well-prepared graduates who lead with integrity—helping people, businesses, and economies thrive. We are developing leading programs in which Utah has competitive advantages including entrepreneurship, impact investing, real estate, fintech, health, and sports. Our school develops knowledge through research. We also empower working professionals through nationally recognized graduate and executive programs that strengthen careers and communities. Our impact extends beyond campus—shaping policy, influencing industry, and creating opportunity.

We are a proud and ambitious community, bound by deep connection across generations of students and alumni. We are committed to building a reputation that reflects the strength of our programs, people, and purpose, and is worthy of the legacy of our namesake, David Eccles, whose integrity, perseverance, work ethic, and entrepreneurial spirit continue to inspire us. Together, we build an enduring legacy by celebrating success, expanding our influence, and shaping a business school that serves the next generation.

Together, we create an environment and culture where progress is continuous, growth is intentional, ambition is fueled, and achievement is built through perseverance and purpose as individuals pursue their next ascent.